Privacy Policy explained

We take your privacy extremely seriously. This policy describes what, why and how we collect and use your personal information, how we protect it and how you can contact us.

Privacy Policy

Sony Europe Limited is the Sony group company responsible for data processing in connection with Sony consumer and professional electronics products, services and websites in Europe. We are registered and have our head office in the United Kingdom.

This policy explains the types of information that we may collect and hold, how that information is used and with whom the data is shared (See section Sharing Information about you). It also sets out how you can contact us if you have any queries or concerns about this information. Some of our services also have their own privacy policy which provide details of the use of your information by that service.

Please note that other companies in the Sony group are responsible for data processing controlled outside of Europe, such as Sony Corporation in Japan, or in connection with other Sony products and services, such as Sony Computer Entertainment and Sony Mobile.

Information that we collect

In short

What personal information does Sony Europe collect and where does this information come from?

Sony Europe may collect information about you in several different ways. Please take care when submitting information to us, in particular when completing free text fields or uploading documents and other materials. Some of our services are automated and we may not recognise that you have accidentally provided us with incorrect or sensitive information.

Information that you provide us

Whenever you interact with Sony Europe, you may be asked to provide us with information relating to you. For example:

Information we may collect from other sources

We may also collect information from publically available sources and third parties, including:

Information we may collect in relation to social networks

If you use any of our social network applications, pages or plugins or you use one of our products or services that allow interaction with social networks, we may receive information relating to your social network accounts.

For instance:

For more information and for details about how you can control access to your social network profile, you should view the privacy policy and other guidance available on your social network’s website.

Information we may collect when you use websites, products and services from Sony

Some of our websites, internet-enabled products and online services provide Sony Europe with information about your use of them, including:

In general, this information is collected using digital identifiers such as a device number, browser cookie or your IP address. These identifiers are used to distinguish the information provided by your browser or device from that of another user’s browser or device,

We may associate the collected information with one of your accounts, if for instance you are logged into a service when the information is collected. Please see our Cookie policy for further details.

How Sony Europe uses the information that it collects

In short

How Sony Europe uses the information that it collects and what the legal basis for this is

Sony Europe may use the information it collects for the following purposes:

Service provision

When we use personal information to offer our products and services to you, the processing is based on an agreement between you and Sony Europe. In this context, we may use personal information to:

Product and service development

We work constantly to improve our products and services. We base this processing on our legitimate interests to develop our products and services to better meet customer requirements, to ensure data quality, to develop identity management, and to strengthen network and information security. In this context, we may use personal information:

Marketing

When we use personal information for marketing purposes, either, we base the processing on our legitimate interests to know our customers, keep you up-to-date about Sony Europe's latest products and services, and to personalise your customer experience, or on your prior consent, e.g. for sending marketing messages.

In particular, we may use your information to:

Security

We may use information collected from monitoring our websites, online services and emails for security purposes. This information may be passed to the police or to other appropriate authorities. We base this processing on our legitimate interests to protect you and our company, systems, employees and partners, or on a legal obligation to cooperate with competent authorities.

Fraud prevention and investigation

Sony Europe may use personal information to prevent fraud and to investigate violations or our policies. For example, we may use your information such as your device ID(s) to ensure that any vouchers or discounts relating to any promotions or campaigns are not being redeemed fraudulently, and to check that a payment is not made fraudulently. In this case, we base the processing of personal information on our legitimate interest to prevent fraud and to provide benefits only to our customers.

We may also use personal information to comply with applicable laws, regulations and court orders and to comply with valid legal information requests from such bodies. We may use your personal information to enforce or defend the legal rights of any Sony group company or the terms and conditions of any Sony product or service. In this case, we base the processing on a legal obligation to which Sony Europe is subject or on our legitimate interest to defend our legal rights.

Other purposes

Combining the information we collect

We may link or combine the information that we collect from the different sources outlined above in the “Information that we collect” section above (including information received from other Sony group companies about your use of other Sony group products and services). Information may be linked via a unique identifier, such as a cookie or account number (particularly when you link Sony accounts - for more information about linked Sony accounts, see the “Linked Sony accounts section below). Alternatively, we may decide to combine two or more databases into a single database of customer information.

We may do this for your and/or our convenience (for example, to allow you to more easily register for a new service), to allow us to provide a more seamless customer support whenever you contact us and to provide you with better, personalised services, content, marketing and adverts.

Sharing information about you

In short

How is information about you shared within Sony and with 3rd parties?

Sharing of information by Sony Europe

In general, Sony Europe does not sell, rent or otherwise disclose information about you to third parties without your consent. However, there are exceptions:

Other Sony group companies

We may disclose information about you to other Sony group companies. They may combine this information with other details they hold about you. Unless they provide you with their own privacy policy, they may use your personal details for the purposes explained in this policy.

Sony Centres

If you choose to purchase products or services from a Sony Centre (whether in store, through our website or over the telephone), your purchase information may be shared by Sony Europe with that Sony Centre. Your purchase information may be combined with other data that that Sony Centre holds about you as a customer, such as details of other purchases you have made.

Our service providers

We may use third party service providers (as data processors) to process information on our behalf for the purposes outlined above. For example, for fulfilling orders, delivering packages, sending postal mail and emails, sending text messages (SMS), providing marketing assistance, processing credit card payments, providing fraud checking services and providing customer services.

Our service providers operate only in accordance with our instructions, in line with this policy, and are subject to appropriate confidentiality and security obligations.

Third party newsletters

If you request or agree to receive information or newsletters from one of our business partners, we may provide that third party with your details so that they can respond to your request.

Legal and business purposes

We may use and/or disclose to third parties information about you:

To government bodies and law enforcement agencies to prevent fraud, to comply with the law and to meet a reasonable request from such bodies

To third parties (including professional advisors) to enforce or defend the legal rights of any Sony group company or the terms and conditions of any Sony product or service

To a third party purchaser or seller, and its and our professional advisors, in connection with a corporate event such as a merger, business acquisition or insolvency situation

Anonymous statistics

We prepare anonymous, aggregate or generic data (including “generic” statistics) for a number of purposes as outlined above. As we consider that you cannot reasonably be identified from this information, we may share it with any third party (such as our partners, advertisers, industry bodies, the media and/or the general public).

Sharing of information by you

A number of our online services allow you to upload and share messages, photos, videosand other content and links with others and/or create a publically accessible profile for your account. For example:

The communities and forums area of our website, allows you to post comments (with your account name), which are visible to other users of that service

Other services allow you to share a link which if clicked on may allow the recipient to access your uploaded content

You should not expect any information that you make available to others via Sony Europe’s online services to be kept private or confidential. Content and links that you share might, for instance, be forwarded by your recipients to others. You should always exercise discretion when using such services.

Linked Sony accounts (“One Sign In”)

In short

What are linked Sony accounts and how are they used?

What are linked Sony accounts

Your accounts for different Sony online services can be linked together so you can use the same sign in details (email address and password) to access them all (“One Sign In”). Other basic account details are also synchronised across your linked accounts, so you can more easily manage your accounts.

How are they used by Sony group companies?

This privacy policy applies to our use of information relating to your linked account(s) and your use of our online services.

Other online services from Sony are operated by different Sony group companies. The privacy policy of each service will tell you how your account details will be used in connection with that service, and which Sony group company is responsible (you can find the privacy policy for a service on its website).

However, Sony group companies may generally use information relating to your linked Sony accounts for the following purposes:

Linking accounts / synchronised basic account details

We will share basic account details with another Sony group company when you:

Customer Support

When you have linked accounts for Sony services, any Sony call, email or other support centre for those services may access your basic account details to handle your queries. As above, changes you make via customer support will automatically be made across all of your linked accounts.

News, competitions and offers from Sony

You may be offered the opportunity to sign up to receive information about Sony group news, competitions and offers. If you do, companies in the Sony group may send you their news, competitions and offers and may use your linked Sony accounts details to make this information more relevant to you.

Customer analysis

Information relating to your linked accounts may be collated and analysed by the Sony group (in a manner that does not directly identify you) for product and service development, business promotion and research purposes and the results shared with other Sony group companies and third parties (even if you do not use any of their services).

Use and disclosure for legal and corporate reasons

Any Sony group company may use and/or disclose the details of your linked Sony accounts:

To government bodies and law enforcement agencies to prevent fraud, to comply with the law and to meet a reasonable request from such bodies

To third parties (including professional advisors) to enforce or defend the legal rights of any Sony group company or the terms and conditions of any Sony product or service

To a third party purchaser or seller, and its and our professional advisors, in connection with a corporate event such as a merger, business acquisition or insolvency situation

Your rights in relation to linked accounts

After you have linked your accounts, the Sony group company operating each service you are accessing will continue to control your account for that service (and any data collected when you use that service) in accordance with its privacy policy. Linking your accounts does not change this.

If you wish to exercise any personal information rights (as set out in the section 'access to your information and your rights' below) in connection with an individual account, you will need to contact the relevant Sony group company controlling that account using the details given in its privacy policy.

In the event that you wish to cancel or terminate some or all of your linked accounts, you will need to follow the account cancellation process for each individual service or account you wish to cancel. It will not be possible for you to cancel some or all of your linked accounts by contacting just one Sony group company. Each Sony group company can only process and action account cancellation requests for their own particular services.

International transfers of your information

In short

How does Sony Europe transfer information about you to other countries?

Sony Europe is part of the Sony group, which is a global organisation. For the purposes explained in this policy, your information (including your linked account details - for more information about linked Sony accounts, see the “Linked Sony accounts” section above) may be transferred to Sony group companies (including service providers operating on their behalf) and other third parties in countries which do not have the same level of data protection laws as those in the country where you are located.

Sony Europe uses a variety of legal mechanisms, including EU Standard Contractual Clauses, to help ensure that your rights and protections will travel with your data. This is why each of those Sony group companies (and their authorised data processors) will comply with Sony Europe’s internal policy relating to processing of personal information which complies with the key data protection principles of fair handling of personal information and ensuring adequate level of protection of personal information.

Please contact us if you want to receive further information regarding international data transfers. You will find contact information at the end of this policy.

Marketing communications

In short

How does Sony Europe use your personal information to send you marketing communications and how can you change your marketing preferences?

When you provide us with contact details, such as when you purchase a product, contact our customer support call centres or create an account for one of our services, you may be given the opportunity to opt-in to (or in certain cases where applicable law allows, opt-out of) receiving various newsletters and other communications by post, email, telephone and/or text message (SMS) from Sony Europe and/or other Sony group companies. These communications may include, for instance, details about the latest Sony products and services, including upgrades and special offers in which you may be interested.

Sony Europe may also use your information to personalise and to target more effectively its marketing communications as set out in this policy. When we use customer profiles for direct marketing purposes, you have the right to object to this kind of personal information processing at any time you wish to do so. You can contact us using the details in the “Contact us” section below to change your preferences.

You can change your marketing communication preferences at any time:

Please note that we may occasionally send you important information about Sony Europe products and services that you are using or have used (such as order confirmations, product safety announcements and service changes). These emails are not affected by your marketing communication preferences.

Security of your information

In short

How does Sony Europe protect your personal information and what can you do to protect yourself?

What we do to protect your information

We take a number of steps to protect your information from accidental or unlawful destruction, loss, alteration, unauthorised disclosure or access, including where appropriate:

What you should do to protect your information

As general best practice on the Internet, it is recommended that individuals take great care with user accounts, and follow some basic rules:

Cookies and web beacons

In short

What are cookies and web beacons and how are they used?

Our websites use industry-wide technologies, such as “cookies” and “web beacons”, to collect information about the use of our websites and email communications. For instance, these technologies may tell us which visitors clicked on key elements (such as links or graphics) on a website or email and recognise your browser the next time you visit our websites. More information about our use of cookies and web beacons can be found in our Cookie policy

Access to your information and your rights

In short

How can you access your personal information and what are your rights?

If you would like a copy of the personal information that we store about you in our customer databases, please contact us using the details given in the “Contact us” section below.

This is in addition to your legal rights, including the right to access a copy of your personal information, the right to request the deletion or updating of any inaccurate personal data and the right to object, in some cases, to our processing of your personal data. You can exercise these rights by contacting us using the details given in the “Contact us” section below.

Where we base processing on your consent, you have the right to withdraw consent at any time, without affecting the lawfulness of processing based on consent before its withdrawal.

You may also have, for some data processed by us, a right to data portability, i.e. the right to receive your personal information in a structured, commonly used machine-readable format and transmit your personal information to another data controller.

You can exercise these rights by contacting us using the details given in the “Contact us” section below. You may be asked to provide some proof of identification so that we can verify that it is you making the request.

If you are concerned that we have not complied with your legal rights or applicable privacy laws, you may contact the Information Commissioner’s Office (www.ico.gov.uk) (which is the regulator responsible for data protection in the United Kingdom, where Sony Europe is located). Alternatively, if you are located outside of the United Kingdom, you may contact your local data protection authority.

Retention of personal information

We will only retain your personal information for as long as is reasonably necessary for the various purposes set out in this policy or to otherwise comply with any applicable laws and regulations concerning the mandatory retention of certain types of information.

Links to other sites

In short

Does this privacy policy extend to websites visited when following links on our website?

Some of our websites may contain links to other websites that are not operated by Sony Europe, including websites operated by other Sony group companies.

While Sony Europe tries to link only to sites that share Sony Europe’s high standards and respect for privacy, we are not responsible for the content, security or privacy practices of those other websites. You should view the privacy and cookie policies displayed on those websites to find out how your personal information may be used.

Children’s privacy

In short

How does Sony Europe handle the personal information of children?

Sony Europe considers a child to be anyone under the age of 16. We do not knowingly seek or collect personal information from or about children without the consent of a parent or guardian.

If Sony Europe becomes aware that personal information that has been submitted to us relates to a child without the consent of a parent or guardian, Sony Europe will use reasonable efforts to:

Any parent or guardian with queries regarding our processing of personal information relating to their child should contact us using the details provided in the “Contact us” section.

Contact us

In short

How can you contact Sony Europe about your personal information?

If you need further assistance or would like to make a comment, you can contact us in a number of ways:

1. Via our online web form:

/support/en/contacts/pim/email

2. By mail:

The Privacy Officer

Sony Europe Limited,

The Heights,

Brooklands,

Weybridge,

Surrey, KT13 0XW

United Kingdom

3. By telephone:

If you are calling from England, Wales & Scotland, please dial 0844 8466 555

9am to 6pm, Monday to Friday.

4p per minute from a standard BT line, charges from other networks may vary.

If you are calling from Northern Ireland or Eire, please dial (00 353) 1 413 1771 9am to 6pm, Monday to Friday.